ASTON MARTIN: First DBX rolls off Welsh production line
It’s hard to believe that just over four years ago, Aston Martin announced its investment in a brand new manufacturing facility at St Athan in Wales. Last week, the first Aston Martin to be ‘Made in Wales’ was driven off the production line.
The milestone is a culmination of an extensive development programme that began with virtual development stretching back to 2015 and physical testing in Wales in 2018. The DBX signals a new era in Aston Martin’s pursuit to deliver exceptional performance, style and usability in a segment previously unexplored by the world-famous manufacturer.
Bringing both versatility and an indulgence expected of a luxury SUV with sports car levels of dynamic performance, the DBX sets a bold new standard in this sector.
With its all-wheel drive system, the DBX will allow the company to increase its presence in markets where perhaps the weather or terrain is less than conducive to rear-wheel drive sports cars. The emphasis placed on a spacious and luxurious cabin – whether seated in the front or rear – will also allow Aston Martin to better reach customers who prefer to be driven rather than drive.
Aston Martin Interim Chief Operating Officer, Keith Stanton, said: “It is a real privilege to be here today to witness the completion of the first production Aston Martin DBX. I’m extremely proud of the Aston Martin team who have worked so hard to transform this ex-Ministry of Defence site into a world-class car manufacturing facility, to now be producing cars is testament to the resilience and fortitude of everyone at Aston Martin. It is an honour to see the first DBX come off the line and my only regret is that everyone who works for this incredible brand can’t be here to witness it.”
The DBX captures the very spirit of the brand as a beautiful hand-built, yet technologically advanced car. With around 80 per cent of production expected to be exported and sold overseas, it is an important model for Aston Martin and a clear illustration of the strength of British manufacturing capabilities.
Minister for Economy, Transport and North Wales, Ken Skates, said: “This is a historic moment for Aston Martin and for Wales. It is also a huge win for the Welsh Government’s ‘can-do’ attitude.”
First deliveries of the DBX to customers will commence as scheduled later this month.
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